Lux & Gravis

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Lux&Gravis

Partnerships. Strategy. Creative.

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Lux & Gravis

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Our Team

Innovative Thinking To Escape The Ordinary.

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Lux & Gravis

Mitch Lazar

Mitch has spent more than 25 years successfully building and growing businesses in the education, hospitality, media and technology sectors. His expertise focuses on forging strategic partnerships and marketing distribution alliances that grow customer acquisition and drive customer loyalty. In addition to consulting and board roles, Mitch has held senior executive leadership and operating roles at AOL Time Warner, including AOL, Turner Broadcasting, Cartoon Network and CNN as well as Yahoo!, Taptu, Craftsy (acquired by NBC Universal) and Two Roads Hospitality (acquired by Hyatt). Mitch has extensive experience creating partnerships and launching new products both in the U.S. and around the globe. He has worked and lived abroad for nearly 15 years in Asia and in Europe. Mitch was an early pioneer in digital media. He is one of the founders of CNN.com where he created and launched CNN Mobile in 1997 and Cartoon Network mobile in 2001 expanding the distribution of both services worldwide to tens of millions of consumers. A native of Miami, Florida, Mitch is a graduate of the University of Missouri School of Journalism with an emphasis in computer science. He began his career as a journalist in South Korea before moving to CNN in Atlanta. He resides in Denver, Colorado with his wife and two sons.

Lux & Gravis

About Greer Hall

Greer is the Chief Marketing Officer and Co-Founder of Lux&Gravis. He has served in executive creative roles for multinational brands and start-ups such as Frontgate, Vera Bradley, Sharper Image, Hyatt, NBC Universal’s Blueprint, formerly known as Craftsy and Pact Organic. Greer has led and shaped the creative strategy for companies through innovation and storytelling. His work elevates brands through creative direction, photography, motion and design. In his work for NBCUniversal, he was instrumental in developing custom content for valuable partnerships with brands like Masterchef, Bob’s Red Mill and King Arthur Flour as well as integrations with NBCUniversal’s TODAY show. His retail experience extends into merchandising, product segmentation and user experience where he has a passion for a customer centric focus. Greer "resides" in Denver with his wife and their four children, but can also be found working and living in the wilderness of Colorado.

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